Find out how to overcome a communication crisis, how to measure it's impact
and set up new steps to a full business recovery.

October 18, 2017

Bucharest Mall Rooftop



What do you do in the aftermath of a crisis?

Turning a crisis into an opportunity can mean the difference between a saved or a destroyed reputation.

GMP PR's CRISIS AFTERMATH conference provides PR and communication professionals with the chance to hear first-hand how top international crisis experts have handled major communication issues.

From managing a difficult situation to recovery - hear a frank account of what worked, what didn't and how our speakers have adapted their strategies as a result. Best case studies and lessons learned are also on the menu.

Reason why

International speakers will share their lessons learned from the most dramatic situations like plane crashes to social license to operate cases. You will also have the chance to gain practical guidance or train your brain in fear situations with an expert in brain-surgery.

Throughout the day you will hear case studies and receive tips, advice and the tools you need to ensure your company is well-prepared to never waste a good crisis. Every crisis is an opportunity to grow stronger as a brand.


09:00 - 10:00
Registration & welcome coffee
10:00 - 12:00
Measuring the impact of a crisis

Richard Bagnall, CEO Prime Research UK
"All Change! Measuring what matters in the age of disruption"

Ana Sipciu, Industry Manager Retail & Travel Google Romania

Prof. Dr. Ana Adi, Head of Department of Corporate Communications Quadriga University of Applied Sciences Berlin

Alina Coca, NATO Press and Media Section, Deputy Head Media Operations

Moderator Ana-Maria Diceanu, Senior Partner, Head of Crisis Department GMP PR

12:00 - 13:00
13:00 - 15:00
Handling the crisis and regaining trust

Dirk van Eeden, Sole Member at Dirk van Eeden & Associates
"Uber sight: rebuilding ruined reputations"

Dan Suciu, Spokesperson of Romanian National Bank
"The End of Communication as we know it"

Martin Riecken, Head of Crisis Communications Group Corporate & External Affairs, TUI Group
"Leadership in a crisis - what it takes to get from good to great in responding to a crisis"

Bogdan Botezatu, Senior eThreat Analyst, Bitdefender

Moderator Ioana Mănoiu, Managing Partner GMP PR

15:00 - 15:15
Coffee break
15:15 - 16:15
How to transform Fear into Energy - special workshop hosted by Bogdan Iliescu


Richard Bagnall
CEO, PRIME Research UK. Chairman of AMEC, the International Association for the Measurement and Evaluation of Communications
Ana Sipciu
Industry Manager Retail & Travel
Google Romania
Prof. Dr. Ana Adi
Professor of PR/Corporate Communications
Quadriga University
Alina Coca
NATO Press and Media Section, Deputy Head Media Operations
Dirk van Eeden
Sole Member at Dirk van Eeden & Associates
Dan Suciu
Communication Director
National Bank of Romania
Martin Riecken
Head of Crisis Communications
Group Corporate & External Affairs,
TUI Group
Bogdan Botezatu
Senior eThreat Analyst, Bitdefender
Bogdan Iliescu
Florence Ranson
Director of Communications for FoodDrinkEurope

Richard is a 20 year veteran of the PR and communications measurement industry. He was co-owner and MD of Metrica for 18 years, then led its sale to Gorkana (now Cision) where he remained as MD of global insights for 5 further years. In 2014 he joined global communications measurement specialists PRIME Research where he leads the company's traditional and social media measurement consultancy practice throughout Europe. Richard is chairman of global industry trade association AMEC where he recently led the launch of its integrated communication evaluation framework. Richard is a member of the UK Government's Cabinet Office Evaluation Council, where he helps advise Government departments and Arm's Length Bodies on effective communications measurement techniques. At the invitation of the Government Communications Service, Richard co-authored the UK Government's digital communications review, the findings of which having been accepted and implemented.

Ana has joined the Google team after working for more than 12 years in all areas of online, from content strategy and publishing to web development, digital advertising and media strategy. As a shopping and travel aficionado, she is thrilled to be working with the leading Romanian companies in e-commerce and tourism.

Dr Ana Adi ( is a Professor of PR/Corporate Communications at Quadriga University of Applied Sciences in Berlin. Her consultancy, research and teaching are focused on topics related to PR measurement, online corporate and political communication, storytelling, and protest PR. Since 2015, she is also chairing the Digital Communication Awards. She has just edited and launched "#rezist: Romania's 2017 anti-corruption protests: causes, development and implications", a report bringing contributions and reflections from journalists, academics, activists and politicians that can be downloaded for free from

You can find her on Twitter: @ana_adi.

Alina brings solid and diverse experience in media relations, usually the realm any crisis hits first. Since 2009 Alina is a key member of NATO's media team, where she leads the media monitoring and analysis department and coordinates the organization of media events. She witnessed - and accompanied through analysis and evaluation - challenging times for the North Atlantic Alliance: military operations and missions, multiplication of current security threats (ranging from terrorism to cyber) and a changed security environment in Europe following the Russia-Ukraine conflict.

Alina also held different positions within the Ministry of Foreign Affairs - she was, for instance, the Romanian media coordinator for the NATO Summit in Bucharest (2008). Prior to stepping into the communications arena, Alina acquired significant experience in intelligence analysis.

Alina studied communications, social psychology and international relations.

Dirk van Eeden is an internally recognized expert in reputation management and stakeholder relationships - a reputation he gained over 30 years as a professional communicator. He worked for a global public relations firm before being recruited to become the Senior Director of Policy Communications at one of the world's 100 largest companies. He held that position for more than 10 years. He was also that company's chief spokesperson, globally, on policy and legal issues. During this time, he managed business critical issues on six continents and more than 50 countries.

Today, Dirk acts as an expert consultant for companies and communications agencies who need to bolster their own teams with very senior level expertise to manage particularly challenging situations. He also does a significant amount of pro bono work for non-governmental organizations, particularly in the healthcare arena.

Dirk studied law at the University of Stellenbosch, South Africa, and worked as a journalist before embarking on a career in communications. He now splits his time between his homes in Chicago and near Cape Town.

Dan Suciu was for 20 "long" years a journalist working for various media tools (print, TV), writing articles, editorials and was a commentator for almost all Romanian tv station mainly on economic issues.

He was appointed spokesperson of the Romania Government in 2012 by prime minster Mihai Rasvan Ungureanu and again after 3 years for Dacian Ciolos. Meanwhile he became spokesperson of the National Bank of Romania. He is currently the Communication Director for the central bank.

Florence Ranson has been Director of Communications for FoodDrinkEurope since April 2014. Before that, she was Head of Communications at the European Banking Federation for 12 years, after 4 years as Secretary General of the European Advertising Tripartite. She started her career as project manager for Team Europe, a European Commission communication project, in 1990. Florence is also a founding member and now Treasurer of the EACD (European Association of Communication Directors) and Chair of the jury of the European Excellence Awards (Communications). She sits on the steering group of the Europcom conference and speaks regularly at events across Europe. A French national, Florence lives in Brussels and has been involved in EU public affairs and communications for over 25 years.

A communications and crisis specialist for more than 20 years on a global level, Martin Riecken is now responsible for TUI Group's worldwide crisis communications. TUI Group is the world's largest integrated tourism group operating in around 180 destinations worldwide. Prior this current role, he held various leadership roles at Deutsche Lufthansa, most recently Director International Communications (2012-2015) and Head of Corporate Communications The Americas (2007-2012), as well as Head of Digital Communications. He studied mass communications, business and politics. During his career, he led teams during crises such as 9/11, SARS, Lufthansa pilot strikes or most recently the 2015 Germanwings catastrophe.

Bogdan Botezatu is living his second childhood at Bitdefender as senior e-threat analyst. When he is not documenting sophisticated strains of malware or writing removal tools, he teaches extreme sports such as surfing the web without protection or rodeo with wild Trojan horses. He believes that most things in life can be beat with strong heuristics and that antimalware research is like working for a secret agency: you need to stay focused at all times, but you get all the glory when you catch the bad guys.

Dr. Bogdan Iliescu MD, PhD, assistant professor of neurosurgery, holds his MD and PhD degrees from "Gr. T. Popa" University of Medicine and Pharmacy. A research driven neurosurgeon he has a special interest in functional neurosurgery, minimally invasive neurosurgical techniques and image guided surgery of the brain and spinal cord. A passionate and dedicate teacher Dr. Iliescu authored important book chapters, wrote over 12 papers in peer-reviewed journals and more than 40 conference contributions. During his tenure as postdoctoral fellow with University of Texas Health Science Center at Houston and Rice University, in Houston, USA, he developed a keen interest in basic and clinical neurosciences and continued a consistent research path.


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How can you pay?

The participation fee can be paid by bank transfer in LEI currency at the BNR (National Bank of Romania) exchange rate of the day, in the account RO26 RNCB 0088 0905 7496 0001, opened at BCR (Commercial Bank of Romania), Sector 2 Agency, whose beneficiary is GMP PUBLIC RELATIONS SRL. The payment deadline is the 15th of October.

Return policy of participation fee

The participation fee can be refund under the following conditions: for booking canceled until the 1st of October 2017, 50% of the participation fee will be refund. For booking canceled after that date no return is made. To cancel a reservation use the contact details below.


For details and information please contact
Cristina Butunoi

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